About Rephrase

We’ve been designing and building Salesforce solutions since 2011 – meet the founders

Frazer Lewis

Co-founder and Salesforce Consultant

Frazer has over 15 years of experience in the IT industry, with a particular focus on CRM systems, processing mapping, and data migration. He has successfully overseen and managed numerous Salesforce projects from start to finish. By combining his technical expertise with a keen commercial sense, Frazer takes a pragmatic approach to ensure that projects meet their objectives.

He has a wealth of experience delivering projects and has worked with clients from a broad range of sectors.

In addition to his extensive experience, Frazer is also a Certified Sales Cloud Consultant, a Certified Salesforce Administrator, and a Certified App Builder.

Frazer Lewis

Cassandra Morris

Co-founder and Operations Director.

Cassandra is a former teacher with a Masters degree in Analysis, Design and Management of IT Systems, as well as valuable experience in the finance industry. Her eye for detail is unparalleled, making her an ideal choice for your project.

As a no-nonsense organiser, clear communicator, and goal-oriented professional, Cassandra ensures that your project runs smoothly. She takes great care to ensure that all parties involved in the project understand their roles and responsibilities, and are aware of timelines and milestones.

During her time in the finance industry, Cassandra used Salesforce extensively and has developed a deep understanding of its capabilities. This firsthand knowledge and experience with the platform make her a valuable asset to any Salesforce-related project.

Cassandra is a Certified Salesforce Associate.

Cassandra Morris

Our mission

At Rephrase, we believe it’s essential for our clients to understand our values and approach to work. We want you to know what drives us and how we operate.

If this resonates with you, we’d love to chat about how we can work together to address your needs and help your business succeed.

Our mission at Rephrase is to help you eliminate day-to-day problems that can waste your time and cost you money. We do this by implementing smart solutions using the Salesforce platform and the best third-party applications available. By streamlining your processes and optimising your workflows, we help you achieve your business goals efficiently and effectively.

Our vision

We recognise the immense potential of Salesforce as a business enabler. We believe that it’s time to move beyond the limitations of traditional IT setups, including servers, network cables, backups, and office cubicles. Instead, we aim to operate in a more agile, responsive, and dynamic way.

With every project we undertake, our goal is to achieve one or more of the following outcomes:

  • Streamline and automate business processes
  • Centralise and control data
  • Facilitate a collaborative way of working

By achieving these outcomes, we help our clients to work smarter, faster, and more effectively. We believe that Salesforce is the key to unlocking the full potential of modern business, and we’re passionate about helping our clients to harness its power.


Our values

We are committed to a way of working that reflects our core values. We believe that the following principles are essential for delivering successful projects that meet our clients’ needs:

  • Helping our clients clarify their core vision and associated business strategies to ensure that we’re solving the right problems
  • Designing solutions that are simple, practical, usable, and deliver measurable benefits, using “out of the box” Salesforce functionality where possible
  • Understanding the ethos and culture of each of our clients, so that we can tailor our service to their specific needs
  • Thinking through solutions from every angle to ensure that we’ve considered all possibilities
  • Proactively managing stakeholder expectations and project risks from the outset to ensure smooth project delivery

By embracing these values, we’re able to deliver high-quality solutions that drive real business results for our clients. We’re passionate about what we do, and we strive to bring these values to every project we undertake.