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Learn How We Approach Project Delivery

Good automation starts by understanding the process properly. I work in clear stages so projects stay focused, useful and low risk.

Project Delivery
Frazer Lewis - Salesforce Professional

Frazer Lewis

Salesforce and AI Automation Consultant

Why the Delivery Method Matters

Preparation is Everything

Many automation projects struggle because they start too quickly with tools, features or assumptions.

The better approach is to understand how the organisation actually works, where the friction sits, what information matters, and what outcome the process needs to deliver.

That creates a much stronger foundation for design and implementation.

Working Principles

  • Understand the process before changing it
  • Keep the design as simple as possible
  • Build around operational reality, not theory
  • Use the right combination of tools for the problem
  • Focus on outcomes, not feature lists
  • Improve iteratively once the core workflow is working

How I Work

1. Discover

I map the current process, understand the people involved, review the data and identify the handoffs, bottlenecks and workarounds.

  • Where is time being lost
  • Where are errors or inconsistencies introduced?
  • Which systems matter?
  • What the team needs to see, do and trust?

2. Design

I design a better process based on the real operational need.

  • Map the current process
  • Establish data structure and ownership
  • System roles and responsibilities
  • Integration points
  • Clarify where AI adds value and where it does not
  • Recommend a practical implementation approach

3. Build

I implement the agreed solution using the right mix of Salesforce, APIs, n8n, AI services and selected supporting tools.

  • Keep it practical
  • Avoid unnecessary complexity
  • Prioritise reliability and maintainability
  • Solve the core problem first

4. Validate

I test the workflow against real scenarios, refine the details and make sure the process works for the people using it.

  • Accuracy
  • Usability
  • Edge cases
  • Reporting and visibility
  • Confidence in the new process

5. Improve

Once the workflow is live, I help identify the next improvements that will create the most value.

  • Extending automation
  • Improving reports and dashboards
  • Removing friction in adjacent processes
  • Increasing quality and consistency over time

“We reached out to Rephrase to help us with some management information automation. What was once a 3-day manual task is now completed in 2 hours.”

John Slator
Head of Data and Insights, Concern: the mental health and wellbeing group

“Rephrase stood out from the competition in terms of being able to demonstrate that they talked our language and understood our business and our salesforce requirements.”

Nick Spencer
Managing Director

“Rephrase were instrumental in our implementation of Salesforce. We went from a manual to a digitised process, whereby all our key sales documents are now produced via Conga Composer in Salesforce.”

Fraser MacKay
Commercial Director, FEC Heliports Worldwide Ltd

My Salesforce Certifications

Salesforce Certified Adminstrator
Salesforce Certified Advanced-Administrator
Salesforce Certified Sales Cloud Consultant
Salesforce Certified Platform App Builder